Hunter Gardner - Freelance Marketing

A/V Script Writer

A/V SCRIPT WRITER

 

Koios - WeFunder Campaign Video

Client: Oh Hi Hello

Usage: Online fundraising (WeFunder)

The work: Pitched concept, identified clips, contributed to storyboard (Figma), wrote video copy.

 

HD Supply - HD Supply Accelerate Program Launch Hype Video

Client: HypeGirl Creative

Usage: Trade shows, sales enablement

The work: Wrote video copy for :60, :30, :15 scripts. Contributed to concept, look/feel, and pulled select footage.

 

Home Depot - 2023 Spring Line Preview

Client: Hartmann Studios

Usage: Internal event for buyers

The work: Wrote :90 script, pitched shots transitions and B-roll, pulling from existing footage — quick turnaround (2 days).

 

PublicInput — Product Story Video

What story does a software company on a mission to make democracy more collaborative through technology need to tell? It needs to be aspirational, but also practical: showing the product is easy to use for government staff.

Collaborated on concept with PublicInput CEO, wrote script, and finalized storyboard in finalized storyboard with animation studio, DASH Studios.

 

TransPerferct — “On Location: Barcelona”

Client: DASH Studios

Usage: Storytelling, recruiting

The work: One of three videos for TransPerfect, subcontracted by DASH Studios.

Starting with a blank page and interview transcripts, I composed a cohesive story about life in the Barcelona office of TransPerfect. Pitched b-roll opportunities, shots, and transitions for the look/feel of the video.

 

UNC-Greensboro — “Rewriting History” Campaign

Client: DASH Studios

Usage: On-site storytelling, education

The work: A campaign of four videos explaining the life and legacy of Charles Aycock - the namesake of their campus auditorium - and why his white supremacy was whitewashed by history. UNC-G went on to rename their auditorium, using these videos in the public campaign.

Wrote all A/V script, including creative direction on visuals, shots, and transitions.

Additional videos:

 

Bottles — Radio Ads

Client: Bottles x Obviouslee Marketing

Usage: Local radio (Columbia, SC market)

The work: Two tongue-in-cheek radio spots for Bottle Beverage Superstore. First spot was a new location announcement (:30), the second for St. Patricks Day (:15).

 

Professional Photographers of America — “See The Difference Campaign”

Client: The Watauga Group

Usage: Integrated Strategic Campaign

The work: What happens when smart phones disrupt the professional photography industry? You have to show people the difference — and make it fun. In coordination with “style quizzes” I wrote A/V scripts for the “See The Difference” campaign which targeted family, bridal, and senior portraits. This included dictating all images and visuals, along with pitches for transitions.

 

Faces Of Lawsuit Abuse — Most Ridiculous Lawsuits of 2014

Client: The Institute For Legal Reform x Gravina Public Strategies

Usage: Integrated Campaign

The work: In coordination with a March Madness style survey to find the most ridiculous lawsuit of 2014, first we had to meet the nominees…

Wrote A/V script, working directly with the end client.